Pavegen

Pathways for the Future

Today we are featuring another very cool innovation that has actually been around for several years but it is getting a little more press right now! You are probably pretty familiar with the concept of renewable energy but let’s do a quick review. Renewable energy is any source of energy that is sustainable and doesn’t run out. For example, we don’t run out of sunlight and (for now) it is a bottomless resource that we can utilize. Other examples of renewable energy are wind energy, hydro energy, tidal energy, and geothermal energy. If you’ve ever driven across the US, you’ve probably come across wind farms. These farms harness air movement to generate clean energy. This energy is then used to supplement the grid, reducing the power obtained from fossil fuels.

      It’s a similar pattern with the other sources of clean energy, with an environmental constant providing energy simply through its existence and technological utilization. Alternatively, the type of energy currently being talked about is not from an environmental constant but something we, as human beings, create by living. A human-generated kinetic energy. Kinetic energy is  often thought of as the energy of movement. If you’ve ever seen one of those lines of wired balls where you lift and drop one on one side and when it swings down and hits the group, the ball on the other side swings up, you’ve seen the impact, no pun intended, of kinetic energy. Well, one company called Pavegen, has decided to utilize this type of energy to power the common amenities of common areas. Specifically, Pavegen has harnessed the kinetic energy produced by footsteps to power things like stadium phone chargers, street lights, and supplemental energy for shopping spaces. These triangular panels take the energy produced from being stepped on and transfer it into usable electricity.

Not only is this a very cool idea, but the utilization of these pads have been used to push for more general behavioral changes. For example, one shopping center wanted to push both the use of the Pavegen walkway and the use of their in store app. They incentivized the use of the walkway by connecting it to their store app and rewarding users with bonuses at retailers within the mall. Now, not only are shoppers incentivized to download the mall’s app but they were also rewarded for use of the Pavegen’s walkway. Little integrations like this one allow people to benefit from sustainable activities and ultimately assist in training overall better behaviors for our environment! A true win-win!